Take for example Dua Lipa’s Levitating, which has inspired many video memes. With the short 1-minute-video format fast becoming the most snackable content online, music is becoming an integral part of meme-making. Songs now make a home in your head not by how many times you hear a particular track on the radio, cafes, bars or pubs, but by how many reels are made to the track you’re scrolling through on a given day. Reels is the new Billboard chart.Īlso Read: How Instagram reels is a mirror to modern casteism in India The performance of the songs is now no longer incumbent on the movie, the star dancing to it, if it’s a Mirchi Top 10 song or has won the Filmfare song of the year award, what matters is if your song is trending on Reels.
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